The only problem is that if your hair has no defined curl pattern, this product does feel a little redundant as you don’t get the bundling element. Once dry, your hair does look shiny and feels strong. The idea is to saturate your clean, wet hair section by section then bundle your curls and coils together by finger-coiling or whatever technique you prefer to create definition before air-drying or diffusing. The duo-formula needs to be shaken to activate and mix the formula, which includes hemi-squalane (a natural alternative to silicone), jojoba, rice bran, passion flower, and grape seed oils. I’m used to bi-phase products for my skincare – but for hair styling? Well, this is a new one for me. Here’s the lowdown: Curl Wow Pre-Shampoo Detangler I used all five for my washday but I found that there are definitely products that are more suited to different thicknesses and curl patterns. This range has you covered from pre-wash to drying with five products to see you all the way through washday. So, it surprised me when I finally got my hands on the range and found out that the core of the products is all about care and curl integrity – and gorgeous, juicy-looking curls are a by-product of this. The brand has always specialised in keeping hair looking glossy and keeping coloured hair shiny but if I was to say that it was the first brand that I turned to for care, I’d be lying. This time around the latest brand to swirl into the curly side of haircare is Color Wow, the brand loved by J-Lo and Kim Kardashian’s hairdresser Chris Appleton, with their Curl Wow line-up.Ĭolor Wow is known for its Dream Coat, a weatherproof, smoothing spray that is famed for giving hair a glass-like finish.

It then always goes one of two ways: I either love everything about the products, from the marketing to the formulas and how it feels on my hair, or I feel like the brand shouldn’t have even bothered. Over the past few years, I’ve noticed it a steep incline in the number of hair brands that predominantly created products for straight hair turn their hand to curly hair launches.

Wow products for hair